How We Can Install a Podcast Growth System That Grows Your Audience, Expands Your Personal Brand, & Brings In Warm, High-Quality Leads, w/ 1 Hour Per Week
Trusted By:
(Tom Brady's media company)
1. The Problem We Solve
You want:
  • A powerful personal brand that positions you as THE authority in your space
  • A content ecosystem that works together—not scattered efforts across 10 platforms
  • Warm, qualified leads entering your funnel who already trust you
  • Sales calls where prospects say "I love your content" instead of "So what do you do?"
  • Marketing that compounds over time instead of disappearing when you stop paying for ads
But you're stuck in one of these situations:
You've tried to build this yourself.
You're posting on LinkedIn, Instagram, maybe YouTube, sending emails when you remember to, and none of it is really moving the needle. You're spread thin and getting traction nowhere.
You've hired agencies or contractors.
VAs, editors, social media managers, expensive content agencies who made big promises. You're paying every month, but you can't point to real ROI.
It feels too overwhelming to even start.
You know you should be doing more with content. You've seen competitors build audiences and you know it's working for them. But figuring out the system—what to create, where to post, how it all connects—feels like a second full-time job.
The result: You're spending time, money, and energy on content that isn't building your brand, isn't generating leads, and isn't making sales easier.
2. Who This Is For
Sweet spot:
Coaches, consultants, agency owners, online service providers, authors, and speakers doing $30K–$300K/month with a proven offer.
This is NOT for you if:
  • You don't have an established offer that already sells
  • You can't commit to 1 hour per week of recording
  • You're looking for overnight viral success instead of building a real asset
3. What we're about to cover:
1
Why a podcast should be the central hub of your content ecosystem
And how one weekly recording can fuel your emails, social media, YouTube, and sales funnel
2
Why YouTube is the growth engine
And why you should stop caring about "all platforms"
3
What it actually costs
DIY vs. done-for-you vs. doing nothing (the math will surprise you)
4
How we build and manage the entire system for you
So you show up for 1 hour per week and we handle everything else
You will see how to get:
  • A growing audience of your ideal prospects
  • An expanded personal brand that makes you the obvious choice
  • Warm, nurtured leads entering your sales funnel
  • Content that works for years, not days
  • Marketing costs that go DOWN while results go UP
Kevin's Results:
$3M+
Generated from content
In 3 years
<$10
Cost per lead
60%
Close rate
On high-ticket deals ($5K+ average)
$374
Cost per acquisition
13X+ ROAS
56K+
Monthly reach
Audience growth: 1,200 → 56,000+
500+
Clients from content
All with ~1 hour/week on content
4. The Podcast-Driven Business
The Problem With "Being Everywhere":
You've been told to post on Instagram, LinkedIn, X, TikTok, YouTube, start a newsletter, launch a podcast, run ads… But spreading thin across 10 platforms means you're not getting traction on any of them.
One Hour of Input, Infinite Leads + Sales
Instead of creating content for every platform separately, you create ONE thing—a weekly podcast episode—and that single recording fuels everything else:
Why Long-Form Content Wins:
When prospects consume your podcast, they spend HOURS building know-like-trust with you. It's the most potent lead nurturing mechanism that exists.
  • Unlike social posts that disappear in 24 hours…
  • Unlike ads that stop working when you stop paying…
  • Podcast episodes keep working for YEARS
But how do you get ROI? In Three Waves:
Wave 1: Immediate Sales
(Months 1-3) — People already in your orbit start paying attention. Better packaging and messaging reaches them in a new way, and you close deals you wouldn't have otherwise. (Jamie: $24.7K in 4 weeks. Mario: $10K in 2 weeks.)
Wave 2: YouTube-Generated Leads
(Months 3-6+) — The algorithm starts showing your content to the right strangers. Your podcast shifts from nurturing to top-of-funnel lead generation. The longer you do it, the more you get.
Wave 3: External Monetization
(Ongoing) — Sponsorships, YouTube AdSense, speaking invitations, book deals, partnerships. The gold standard: getting paid to market your business.
Our focus: Wave 1 first (quick wins), while building Wave 2 (compounding leads). Wave 3 comes with scale.
5. Why YouTube Is the Growth Engine

Edison Research

YouTube is the Preferred Podcast Listening Service

YouTube, the go-to platform for video content, has risen to the top as the most popular service used for podcast listening in the U.S.

Video podcasting has gone mainstream. YouTube is now where more people consume podcasts than Apple or Spotify.
Three reasons YouTube works when nothing else does:
1
Discoverability
There's no algorithm for audio-only podcasts. YouTube is nothing BUT discoverability—50-80% of viewers on any video have never heard of you before. New people finding you every day.
2
Deep Nurturing
Nothing builds know-like-trust like long-form content. It would take someone consuming 60 short-form videos to match the impact of one podcast episode. When prospects spend 30, 45, 60 minutes with you, they show up to sales calls already sold.
3
Leverage
Social posts disappear in hours. Ads stop when you stop paying. YouTube videos keep getting views for YEARS. (One video: 100 views in week one → 16,000+ views three years later, still generating leads.)

Bonus: YouTube viewers are on their phone or computer, ready to click, book, and buy. Audio listeners are driving or running—not in a position to act.
6. The Podcast Takeoff Sequence
Here's the problem:
All four stages require real skill—strategy, copywriting, psychology, design, editing. And they all have to work together.
You wouldn't let a junior pilot who's never successfully taken off handle your flight. But that's exactly what happens when you try to DIY this or hand it to a team that's never actually grown a show before.
Cheap agencies can make things look polished. But they don't understand the strategy of what makes a show actually resonate. They copy what big creators do without understanding WHY it works (or that it won't work the same way for you).
What we do:
We handle the takeoff. The strategy. The packaging. The intros. The execution. We get the plane in the air and keep it climbing.
You show up to record—that's it. We handle everything else.
7. How It Works
We start by working with you to make sure your podcast has a strategy that can actually grow. That means aligning your content so the YouTube algorithm can learn exactly who your ideal clients and customers are, while also making sure the format of the show fits you as a creator.
Unlike other agencies, we don't try to turn your show into a copy of someone else's—we build it around how you naturally show up and where you shine.
1
Together, we choose episode topics that drive growth + sales
From there, we establish an episode cadence and come to you with topic ideas for upcoming episodes. You choose what you want to talk about and can always bring your own ideas as well.
2
We prepare everything you need to record hits
Once topics are approved, we design the thumbnail, write the title, craft a 60-second intro that locks in attention, and write clear calls to action to your products, services, funnels, or lead magnets. We deliver a complete recording package so you can simply hit record.
3
You record
When you're done, you send us the file and we handle the rest.
4
We generate high-quality media assets
We edit the content first to remove digressions and off-topic moments—cutting the fluff while keeping the nuance—then professionally post-produce the audio and video, add subtle but impactful graphics, write the description and timestamps, and create two repurposed short-form clips for social platforms.
5
We leverage your ideas into increased funnel throughput
We also write a value-dense email you can send to your list to drive opens, traffic, leads, and sales, and we set up tracked links in your video description so we can measure results inside your funnel.
6
We're responsible for audience growth + show performance
Throughout the process, we monitor your YouTube analytics to ensure the show is growing and performing well, continually leveraging the algorithm to bring you more leads and sales.

Your role is simple: record the podcast and focus on the part you actually enjoy. We take care of everything else and make sure it produces real ROI.
6. ROI Calculator (DIY vs DFY vs Do-Nothing)

Google Docs

Podcast ROI Calculator | Grow The Show

7. The Offer: Grow The Show Accelerator
In 90 days, we turn one weekly recording into a system that grows your audience and sends warm leads into your funnel.
What's included:
  • Strategy: Premise, promise, positioning, and ROI wiring
  • Execution: Titles, thumbnails, editing, shorts, publishing
  • Measurement: Tracking, reporting, optimization
What You Get (Per Episode):
  • Topic Selection + Strategy
  • Thumbnail Strategy + Graphic Design
  • Titles that get the right clicks
  • Intro script written
  • Content Editing (retention-optimized, not just ums and ahs)
  • Audio post-production
  • Video editing
  • CTA copywriting
  • 2 shorts (selection + editing)
  • Email blast copywriting
  • Publishing to RSS Feed and YouTube
  • Link click tracking
  • Analytics monitoring + reporting
Additional Support:
  • VSL + Lead Magnet Strategy + Copywriting
  • Meta + YouTube Ads Consulting
  • Email list strategy
Investment:
90-Day Installation
(12 Weeks, 10 Episodes)
  • 3 payments of $5,800 (billed every 4 weeks)
  • Or $16k paid-in-full (save $1,400)
Ongoing
(after the initial 10)
  • $5,800 every 4 weeks (1 episode/week)

For comparison: White-glove, full-service podcast agencies average ~$10,000/month for this level of service (~$2,500/episode). Few have the industry standing that Grow The Show has.
Our average Client Satisfaction Rating in 2025 is 9.65 / 10.
Some Client Case Studies:
Anna Dearmon Kornick
Grew her podcast audience from 1,300 to 23,000 downloads/month, which directly led to securing a traditional book deal.
Nate Palmer
Tripled his podcast downloads in just 4 months, going from 12,000 to over 36,000 downloads per month.
Nicole Holleman
Achieved a remarkable 1,000,000 downloads in the first 90 days of launching her podcast.
Brian Luebben
Grew his audience from under 500 to over 40,000 downloads/month, successfully building a 7-figure mastermind business around his podcast.
Eric Schleien
Successfully raised $150,000 for his investment fund, secured $500/episode sponsorships, and closed $1,000 CPA deals.
Dr. Rachel Morris
Tripled her podcast downloads in 6 months (from 6,000 to 20,000) and was featured in The Sunday Times.
Orlando
Unlocked rapid YouTube growth by optimizing first-minute retention, increasing views from 362 to 191,000+.
Mel Abraham
Grew his YouTube channel to over 56.4K subscribers, transforming his podcast into a scalable platform for business growth.
We only onboard one new show per week.
If you want to lock in this rate and reserve your onboarding week, book a call now.
8. FAQ
What's the guarantee?
90-Day Audience Momentum Guarantee:
If you do your part for 90 days—record and deliver 10 episodes on schedule, approve assets on time, keep the CTAs and funnel wiring in place—and by episode 10 your show isn't clearly growing and better wired into your funnel, we'll work for free another month (4 more episodes).
If you're still not happy after that, we'll refund 25% of your fee or give you that amount as credit toward future work. Your call.
We define "clearly growing" against your baseline (set in week 1): measurable lift in views, subscribers, Click-Through-Rate, or watch time—plus at least 1-3 sales opportunities or leads that explicitly cite the show.
How much time is this going to take me?
For the first 2 weeks, we will meet twice and get clear on strategy for you and your show. After that - about one hour per week to record. That's it. We handle everything else. If you already have a podcast, this will likely SAVE you time—you're probably spending way too many hours on a system that isn't working.
Will I be dependent on you forever, or can my team take over?
Either works. After 90 days, your show is at cruising altitude with proven systems in place. From there:
  1. We keep doing it — $5,800 every 4 weeks, fully done-for-you
  1. Your team takes over — We hand them a working system with templates and SOPs
  1. Done-with-you support — We can take a back seat, but still guide growth.
We're happy to be your permanent growth team OR train your people off a working system. Your call.
I've tried growing my podcast/youtube before and it didn't work. Why would this be different?
Two things have to go right: strategy and execution.
Strategy = who the content is for, what promise you're making, how it connects to your business. Execution = titles, thumbnails, topic selection, intro writing, editing, publishing.
Most agencies only do execution. Trash in, trash out. We do both—strategy first, then execution built on top of it.
I already have a team / VA / editor. Do I need to replace them?
Not necessarily. If your show isn't working, it's either a strategy problem or execution problem (or both). You can't know which until you control for one.
Let us do 10 episodes. After 90 days, the show is working and you understand why. Then you can decide: keep us, hand off to your team, or hybrid. Either way, you'll finally know what "good" looks like.
What if I don't have a podcast yet?
That's fine. We build from scratch. In some ways it's easier—no bad habits to undo.
But if you do already have a podcast, that's good too—batteries are already included.
I need to focus on sales right now. Is this really a priority?
This IS sales. When this system works, leads show up already trusting you. They say "I can't believe I'm actually talking to you." Close rate goes up. Sales cycle gets shorter. Cost per acquisition drops.
How is this different from other agencies?
Most agencies are execution shops—they edit and post, but don't know how to grow an audience or generate leads. They are line cooks. We are chefs. We've spent 7 years and 500+ clients figuring out what works. Strategy AND execution.
How long until I see results?
Wave 1 (sales from people already in your orbit): 1-2 months.
Wave 2 (new leads from YouTube): 2-3+ months.